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NITORI’s Philosophy

From large furniture to interior accessories, we offer a variety of products that allow you to freely design your home and make it more fun and comfortable. Offered at affordable prices, these products have been made with reliable quality and function while considering your daily needs.

We are the largest furnishings and interior brand in Japan, both in number of stores and sales. We have received a special award for product quality from the Japanese government for our outstanding initiatives towards product safety.

Because we wish to bring our products to more people, we have opened stores in various countries and regions. We welcome you to experience the fun and comfort of everyday living brought to you by NITORI.

We are here to bring joy to everyday living by
  • providing a variety of products you can enjoy shopping for at affordable prices
  • offering innovative designs, including items featuring technology to improve your daily life
  • helping you discover new ideas for creating your own unique space and lifestyle
  • bringing harmony to your home by coordinating colors, shapes and styles